Yili many local specialties, but be able to penetrate the mainstream market in the Mainland, was unveiled and shouted branded products only “Yilite” Liquor and lavender fragrance products. Especially in recent years, accounting for 95% of the production of lavender fragrance, with its unique aroma, begun to attract consumers both inside and outside Xinjiang.
For the lavender, many people are not familiar with, but the course of development of the industry in our country not many.
The artificial cultivation of lavender in China began in the last century, 60 years. That period, China’s production of the required daily lavender fragrance all imported cosmetics. To get rid of dependence on imports, the state has in Hebei, Shaanxi, Qinghai and other places to try to grow, without success. Ili River Valley, Provence, France, due to the same office with a latitude, climate and soil conditions are very similar, in the end 65 to try to grow a successful mission, after an area has expanded each year, refining of essential oils began to supply domestic and international markets.
Perhaps the fragrance of lavender to attract the national senior leadership’s attention. The summer of 2001 coincided with the occasion of lavender flowers in full bloom, then-Vice President Hu Jintao, way back in the inspection Huoerguosi Port was 65 Lavender Lane Colorful regiment of the beauty and fragrance of blowing deeply attracted to He encouraged local leaders and the masses to fully develop lavender resources, increase development efforts and lay a solid brand.
With the continuous expansion of lavender cultivation in recent years lavender essential oil extraction, dried flowers processing, the downstream temperature-depth product development each year. Currently planted lavender larger group games are built with lavender essential oils refinery, the annual output of nearly 100 tons, and has developed hundreds of kinds of spices products, and gradually freed itself from the situation only to the sale of raw materials, product development to high value-added toward high-end products. Produced raw materials and essential oils can not only meet domestic market demand, but also exported to Europe and Central Asia market, particularly in the domestic cosmetics and pharmaceutical markets very Zou Qiao.
In the lavender visibility and at the same time, a group in order to lavender series of product development, sales-oriented enterprises began to expand in some of the brand begun for. One of the most representative of the four divisions led by the farmers set up in Xinjiang Yili Yi Paer spices Khan Development Co., Ltd., the company have developed 15 series, hundreds of varieties, and in Beijing, Shanghai and Guangzhou have set up 70 stores, its sales network extends to the whole country began. In last year’s Urumqi Fair and Xinjiang International Tourism Festival, the company’s research and development, “Yi Paer Khan” brand products were awarded the Organizing Committee Lavender Silver and Gold.
With the expansion of lavender product awareness, market demand increases, to enter the industry “gold rush” of investors has increased dramatically. In particular, there do not have the production conditions of the self-employed, small workshops have joined the industry. According to one industry sources, the state straight, there are at least 15-16 large and small enterprises in the processing of lavender products, launched the brand also has more than 10. In these large number of processing enterprises, in addition to the more complete 45 procedures, most of them do not have the production conditions of small workshop-type processing site, these small workshops processing method is to buy directly from the farmers home, primary processing of lavender “hair oil” , and then customize a number of bottles, easy to deploy after bottling S Kam-paste to get on the market. In recent years, some companies selling tourist souvenirs, health products store owners to see the lavender products profitable, but also followed suit, and even switch to underground processing.
Ili Spice Co., Ltd. Yi Paer Khan said that a technical staff, primary processing, lavender oil, used directly for human or rub the skin can easily lead to skin allergies, severe cases may damage the skin. Formal lavender products manufacturers in the processing process, the first on the acquisition of Dong clothing to fine grass crude oil re-processing, refining, and through biochemical experiments, rigorous testing in order listed. According to technical personnel, lavender oil penetration strong, in order to prevent leakage of bottled oil seal material demanding, specialized materials required to seal. Some processing ring, in order to reduce costs, prevent oil leakage, its practice is to dilute the oil with added alcohol, and some even within the oil plus 80% of the alcohol, in order to achieve head seepage and reduce the cost of land.
In fact, lavender spice processing industry disorderly competition in the situation, as early as two years ago, farmers became aware of the four division leaders fighting each other on the competitive situation is not conducive to big industry. November 2005, four divisions of agricultural decision-making through administrative means, to the division belongs to three sales of the top three lavender spice processing companies together to form Xinjiang Yili Yi Paer Khan spice limited liability company, its head to is the concentration of superior resources, main one brand, to prevent the disorderly competition of enterprises, in order to create the conditions for bigger and lavender industry. It now appears that this choice is undoubtedly wise.
To some extent, lavender can best represent characteristics of Yili sector, but also towards the country’s most competitive advantage, strong brands. If we do not present chaos, disorderly competition in the market consolidation, this industry could be destroyed in front of his house.
Tags: essential oil extraction, fragrance products, hu jintao, latitude climate, lavender cultivation, lavender essential oil, lavender flowers, lavender fragrance, president hu jintao, provence france